Marketing Questionnaire 2021
Of course, I know you all ...... you've been to my classes in the past, at present and hopefully in the future too.
But REALLY knowing who my participants are is just one of the first steps in understanding whether my services are matched to the goals you wish to achieve and more importantly, how you will achieve them.
Knowing your goals or reasons for attending my classes is of great importance and value to me. It helps me to learn; adapt and improve the services I offer. This wonderful marketing questionnaire :) can be completed totally anonymously. I do not need to know who you are unless you would like me to personally help you with any specific goals.
And to say a massive thank you for taking the time to think about and answer the following questions with as much detail as you can, I am offering you the chance to be entered into a draw to win a Body Shop m ystery ba g AND a free 3 x session pass to any of my venue classes when we return. All you need to do is enter your name in the fields below.
Why do I actually need your name? Well, it's really only to ask you to help me with answering the questions in any more detail (if needed) and should you be happy to do so of course! That's basically it! I'm not selling on your details. This is just a personal exercise to truly understand who my customers are and what I can genuinely do to help you in any way and how that can help me to attract new class members.
Marketing is crucial in a business and w hether I like it or not, I am in business (I never like to think I am as I'm having too much fun!).
And businesses need to look at ways to improve on services to existing members and how to attract new customers by learning from existing members. It will help me understand who my customers REALLY are when advertising my business. Thank you. Mel x What class/es do you/did you take part in?
Why did you start coming to my classes? ie. what specific reason? Maybe to lose weight; become fitter; tone up; want to learn to dance; want to improve balance or flexibilty; recovering from an injury or illness etc
Why do you continue to come to classes? Or why did you stop coming?
If you have stopped coming to class, can I ask why you stopped please?
What do or did you like about my classes?
What didn't or don't you like about my classes? Please be open and honest! Constructive criticism helps to identify and find solutions to problems in a positive way!
What are your current fitness goals? ie lose weight; keep mobile; socialise with friends; learning to dance; helps with well-being etc
Do you think you are currently achieving your own fitness goals?
If you have answered NO to the above question, what do you think stops you from achieving them?
Why is this goal important to you?
Is there anything else you wish to add or would like me to know?
And lastly, if you would like to add any testimonial to help me market my business, I would be very grateful. This will go pride of place on my website home page, with or without your name alongside (* please indicate this below)
* I am happy for you to include my name alongside the testimonial
Thank you for taking the time to complete and submit my making questionnaire. It is very much appreciated!
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